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In Collaboration with ScaleUpNation Circular Trailblazers: Scale-Ups Leading the Way Towards a More Circular Economy W H I T E P A P E R J A N U A R Y 2 0 2 1 Contents Executive summary 1 Introducing circular trailblazers 1.1 The need for impact-oriented scale-ups 1.2 From impact start-up to scale-up 1.3 The need for more circular trailblazers 2 Tactics for trailblazing 2.1 Storytelling for impact 2.2 Setting a higher standard 2.3 Sharing insights 2.4 Initiating collaboration 2.5 Influencing pub WEF , impact from own market , trailblazers also use storytelling , products through the circular , world became less circular , impact on the circular , scale-ups that are trailblazers , trailblazers in the circular , scale-ups to become circular , circular economy circular trailblazers , circular econ 5-May-2021 auto-generated