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||The next normal arrives: Trends that will define 2021 and beyond The COVID-19 pandemic has changed the world, and its effects will last. Here are some factors that business leaders should keep in mind as they prepare for the next normal. by Kevin Sneader and Shubham Singhal January 2021 Grant Faint / SeventyFour / Getty Images Businesses have spent much of the past nine months scrambling to adapt to extraordinary circumstances. While the fight against the COVID-19 pandemic is not yet won, with a||McKinsey||, travel took five years , sneader is the global , companies are three times , percent of a year , china and the united , percent of the global , united states , percent , crisis , business , travel , global , business travel , united , united kingdom , normal arrives , companies , mckinsey global i||31-Jan-2021||auto-generated|