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WEF_No_Such_Thing_as_a_Commodity
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White Paper No Such Thing as a Commodity Routes to higher value added for SMEs in developing and least developed countries December 2018 Authors: James Howe, Senior Adviser, International Trade Centre, Geneva Tineka Michelle Smith, Consultant, International Trade Centre, Geneva Aditi Sara Verghese, Policy Analyst, International Trade and Investment, World Economic Forum World Economic Forum 91-93 route de la Capite CH-1223 Cologny/Geneva Switzerland Tel.: +41 (0)22 869 1212 Fax: +41 (0)22 786 27

Keywords

cooperative has also developed state of the world paper asks what small chain was the development chain to other countries world of value chains smes in these countries countries to use trade thing as a commodity

Sources: WEF

Pathway Demo and Download Data

You can download the excel file containing Categories, Goals, Measures and Actions. Please use Lunge App, to try the pathway data.
This section lists the Pathway type, Priority/ function areas, Sectors/ fields of life and People/ roles for the pathway.
Type:   Forecasts
Priority/ Function Areas:   Law & Government  People & Society
Sectors/ Fields of Life:   Economy-wide
This section lists the Categories, Goals, Measures and Actions included in the pathway.
Profiles:   the cooperative   the trend   this firms   this experience   the label   the weavers   the authors   an countries   whose results   the initiative   this examples   a partner   the shoes   the forum   the entrepreneurs   the growth   a company   the cooperatives   the taste   it ingredients   this markets   the company   its work   this call   the service   this chain   the processing   its value   the word   the effect   the combination   it system   the producers   what aspects   usa customers   the situation   a culture   this efforts   all goods   this activities   association taste   that brands   koyyalagudem weavers   world grower   january smes   the campaign   a artisan   the curve   the use   an differentiation   the retailer   the paper   the products   s employees   the government   a generation   this transformation   the challenge   the competition   its economies   it orders   the technology   the people   the rationale   a enterprise   the number   the shoe   all rights   that margins   a alternative   this analytics   the debate   this information   the chain   the value   france chocolate   the multinationals   nordstrom artisans   this data   the coffee   the aim   all addition   a supplier   the segments   ip tools   it initiative   the studies   this paper   an studies   the designs   the cases   the firm   the brand   the interpretations   no thing   a partnership   the solution   it website   aspxpublicationid1883 dependence   the artisans   the producer   the platform   this producers   the process
Goals:   issue polemic enterprises   develop create ability   help cooperatives weavers   establish local chain   evaluate add potential   enable local producer   justify pricing coffee   buy packages coffee   review strategic positioning   build shared commitment   improve value chain   bring coffee producers   differentiate output position   see valued future   serve chocolate manufacturers   train staff weavers   reduce invest need   improve access competitiveness   pioneer specialty coffee   shape world forum   earn marginal income   build cooperatives capability   promote collectives producers   drink coffee tour   pack control testing   create management skills   diversify paper reviews   extend brand awareness   use trade networks   create take differentiation   charge source interview   lack presence access   provide easy way   share history traditions   recognize new potential   machinestitch used ball   offer enter opportunity   include retail caf   promote good practices   give market intelligence   receive including orders   launch new brand   use model pacari   realize value addition   propose categorize framework   produce bold flavour   find new audience   provide markets producers   evolve refining strategy   absorb new technologies   generate cooperative weaver   increase market share   innovate product formulation   create seek opportunity   sell highquality chocolate   share skill sets   source machinestitched balls   license rights checks   retain high share   create entire industry   suggest following paths   associate strong brand   investigate propose potential   drive depends value   outsource logistics tasks   label set project   upgrade production quality   create focused base   demand discussion paper   practise business principles   develop own letsequoia   categorize different paths   acquire minority stake   increase knowledge base   make significant contribution   increase operating margins   democratize branding access   handle logistics processes   generate economic value   build owned cooperative   implement guidance tool   target brand storytelling   achieve economic growth   expand pashmina producers   support development growth   increase unique inventory   sign committed groups   promote enhanced framework   receive cocoa beans   find collaborate ways   farm occurred industries   outsource undertake processes   meet necessary specifications   corporatewalmartcomresponsiblesourcing economic empowerment   seek contact independence   develop premium product   sell depend degree   cancel such thing   transform distributing marketing   build support alliances   use legal instruments   target global solerebels   develop strong clientele   tell personal stories   launch new range   adopt strategy addition   develop brand strategy   current statistical update   drink roasting facility   assist use countries   seek direct routes   label local products   produce complex piece   innovate share solutions   develop retailers importers   promote new product   diversify develops economy   retain higher share   revolutionise football sector   supply german industry   sell own chocolate   serve market segments   pursue added value   expose country smes   undifferentiated commodity dependence   enable entry strategies   establish sales channels   adopt strategy farmers   create invest conditions   provide refers example   earn margins building   brand commodity mangoes   transform commercializing exporting   access customer base   build pashmina sector   record low index   create increased product   launch www solerebelscom   explore own routes   create cooperative presence   maintain continuous dialogue   establish manage processes   own membership share   offer given opportunity   escape commodity trap   manage customer services   provide reducing inputs   underpin new routes   lift produced value   connote full control   produce end product   approve finished product
Measures:   lead firms   brave world   international member   own routes   high value   regional agendas   international strategy   brand products   tribal images   financial assistance   large markets   significant value   entire industry   new tastes   ethiopian designs   melt facility   direct dialogue   statistical update   mobilefriendly platforms   highend concept   digital technologies   entire products   distinctive properties   significant orders   commodity mangoes   local products   economic opportunities   regional culture   trade invest   potential opportunity   domestic sector   organic trade   technological learning   responsible line   multinational enterprises   22nd location   new markets   social standards24   staff weavers   cooperative platforms   distinctive product   complex piece   repeat orders   current production   chocolate manufacturers   international organizations   large firms   produce commodities   first chocolate   train artisans   prime space   commodity dependence   local populations   poor performance   outsourced globalization   brand chocolate   target audience   brand strengthening   commoditybased sectors   likely products   great potential   fine wool   first presence   global production   fair trade   high quality   local markets   global sourcing   inhouse markets   specific marketplaces   multiplier effect   high trade   cluster gocoop   basic reputation   marginal income   continuous dialogue   domestic markets   international requirements   handcraft products   local producers   mexican consulate   emerge markets   smile curve   exclusive cases   step stone   white paper   recycle tires   foreign market   artisanal communities   local clientele   datum intelligence   new routes   radical transformation   brand reputation   core competence   new product   logistic tasks   individual member   ideal solution   luxury saris   commodity producers   distinctive coffees   high end   automate platforms   wine juice   domestic product   several influencers   social entrepreneurship   foremost business   sustainable farming   coffee shop   accessible markets   product formulation   global customers   add source   brand storytelling   different paths   senior lecturer   innovative formulations   pay promotion   potential customers   good practice   local inputs   free pairs   physical stores   fine wines47   improve retention   enhance framework   last years   cooperative capability   strong economies   customer storytelling   digital routes   cooperative earnings   cultural groups   production processes   inclusive growth   internet access   financial accounting   subscriptionbased runners   lowincome partnerships   international firms   formulate practice   source chocolate   source capsules   job education   executive officer   central role   high propositions   new sectors   skill workers   country producers   trade networks   simple manufacturer   order services   online sales   lavazza capsules   final product   international business   chocolate industry   outstrip markets   wholesale level   ball production   export goods   digital literacy   unique inventory   integrate framework   price interview   powerful way   brickandmortar retailers   right product   top ball   new sets   highquality products   develop economies   such thing   online subscription   large companies   full control   strong clientele   inadequate controls   presence access   share capabilities   profitable countries   new paths   early example   european manufacturers   compliant commodity   specialty coffee   global value   global consumers   business structures   advance services   entrepreneurial skills   full cherry   manufacture enterprises   retail strategy   macroeconomic stability   technical specifications   low unit   high share   require skills   sale channels   small manufacturers   colourful cases   economic activity   global economy   distinct segments   retail supply   whitelabel products   sociallyminded customers   low value   social media   sophisticate producers   competitive challenges   cultural references   economic value   minimum services   markete success   noncore functions   brand awareness   low budget   good upgrades   upstream tasks   share earnings   local women   significant addition   end product   sustainable excellence   local requirements   nongovernmental organizations   physical store   new designer   methodological note   new paradigms   coffee farmers   californiabased cooperative   main source   gross gdp   mexican farmers   develop countries   high prices   local chain   bold flavour   create opportunities   more control   differentiable theorist   roast coffee   maasai ip   final price   retail stores   market intelligence   polemic enterprises   necessary specifications   key feature   average wages   market segments   large cooperatives   significant communications   african taste   good strategies   improve products   entry strategies   good tracing   customer base   first manufacturer   counterfeit products   originidentified products   nation indices   balance growth   additional ones   direct contact   great opportunity   football sector   right checks   good principles   rural effect   national policies   international connoisseurs   global trade   origin producers   global agendas   economic gain   new range   high margins   guidance tool   online retailer   grow market   chinese workers   dataworldbankorgindicator indices   direct relationships   retail caf   free market   indigenous group   management skills   share commitment   similar models   digitalization decades   finish product   significant upgrading   easy way   positive spillover   retail channels   programme indices   development index   online partners   popup markets   important source   signage banners   mne access   intellectual property   digital technology   new models   human development   simplify abstraction   highquality chocolate   maasai brand   organic posts   property organization   pashmina sector   lowincome countries   international audience   sevenpart strategy   digital platforms   coffee tour   informal sector   ethiopian shoe   ship testing   online retailers   tobar product   economic research   international organization   local producer   value addition   capital investments   increase transparency   roast facility   global networks   distinctive products   good access   local value   sixstep model   fruity flavour   online platform   international partners   collective power   competitor dependence   distinctive qualities   brand strategy   potential partners26   significant effect   direct routes   local capability   online brands   global network   national presence   international customers   immediate vicinity   upstream transformation   pashmina producers   history traditions   private sector   national revenue   structure processes   executive committee   emerge trends   retail goods   train materials   value retention   recent years   local facilities   domestic buyers   advance economies   sustainable source   low index   basic manufacturing   different parts   local partners   global market   market share   true value   economic growth   knowledge base   establish markets   fair manufacturer   nadvi lecturer   international market   wide process   regional letsequoia   new possibilities   valuable clusters   online presence   focus base   distinctive attributes   able network   great ambitions   new knowledge   theodore success   cocoa liquor   sale enquiries   new ways   new channels   classic channels   international letsequoia   consequent impact   first step   natural products   development indices   domestic retailers   output position   accompany competence   flavour bars   cocoa beans   own letsequoia   digital channels   financial means   powerful companies   additional winners   aware product   share solutions   produce products   expensive equipment   competitive trade   poor producers   natural coffees   know origins   poor terms   premium coffee   many step   sustainable manufacturing   sustainable goals   eubased retailer   final devices   new experiences   american enterprises   international markets   upstream highend   customer traffic   potential benefits   new skills   old cooperatives   space benefit   last decades   new products   several years   final value   increase value   retail experience   consumer tastes   local channels   local entrepreneur   technical sense   african trust   digital age   important influencers   nadvi standards   cyclical downturns   global solerebels   digital contracts   retail space   additional sectors   political business   international enterprises   end consumers   good terms   commodity trap   fair retailers   economic cooperation   short time   significant source   finish products   past decade   worldclass inputs   equivalent offerings   small farmers   strategic positioning   introduction routes   sustainable products   distribution marketing   strong determinants   trade letsequoia   diverse ways   case studies   digital marketing   low labour   recognize standards   vulnerable groups   international agencies   many years   target segments   cooperative models   new audience   specific markets   singleorigin chocolate   modest promotion   price coffee   koyyalagudem weavers   international actors   digital tools   new benefits   pacari story   develop markets   first commodity   separate category   early partnerships   international buyers   valueadded propositions   traditional intermediaries44   membership share   good practices   sustainable markets   tradecertified shoe   pacari chocolate   control testing   chief officer   local customers   knit sweaters   social platforms   use ball   dependent countries   supplier ability   labourintensive areas   willing leaders   global guidance   competitive cost   principle source   advance skills   international companies   highquality coffee   estimate base   hamburgbased partner   tradeisolated countries   mobile devices   new options   steady effort   long process   highprofile bloggers   low tasks   new potential   commercial exploitation   important point   different designers   downstream activities   economic diversification   innovative ideas   direct channels   rural communities   economic development   machinestitched balls   small firm   more attention   grow use   competitive offerings   brand recognition   regional markets   write theorist   unable value   good coffees   minor share   agricultural products   much gvcs   essential actors   highend consumers   more routes   premium product   step models   current changes   such firms   connect programmes   organic standards   sustainable consumption   online bidding   german industry   more value   assortment boxes   retail management   early stages   outside world   new jobs   highvalue tasks   social enterprise   african accessories   fan base   ghanaian entrepreneur   many smes   regional value   extensive programme   third party   online retail   distinctive products25   leverage models   customer services   africangrown coffee   increase efficiency   full list   local services   multinational partners   good governance   commit groups   skill sets   broad range   economic empowerment   sustainable commodity   legal instruments   new brand   pachamama shop   individual stories   strong brand   great opportunities   sharp rise   good knowledge   sophisticate devices   public pressure   low costs50   original role   innovative balls   nepalese sector   inherent countries   change venture   research software   ecommerce platforms   new coffee   rural areas   good prices   biodegradable capsules   foreword routes   rural development   little power   low cost   effective policies   small producers   soft wool   fair alliance   affordable technologies   operate margins   human commoditydependent   different markets   value chain   late stages   remote locations   remote areas   new technologies   select group   significant contribution   retail location   bean product   unreliable product   accelerate changes   develop smes   great compliance   increase competition   compatible capsules   fair compensation   unstable levels   small enterprises   new generation   geographical indications   significant dependence   innovation policies   license arrangements   smart contracts   share access   cocoa solids   new world   exist challenges   organic alliance   spin-dry processing   most countries   erode margins   organic chocolate   producerdriven value   parliamentary questions   most economies   traditional retailers   production operations   source interview   good designs   datum analytics   caribbean islands   global supply   personal stories   willing markets   technical characteristics   outsource parts   semifinished products   association taste   womenowned businesses   social development   country conclusion   plurinational state   similar connoisseurs   costeffective way   mini sweaters   only way   production quality   successful innovation   poor outcomes   online marketplace   source apple   similar items   success stories   small minority   customer preferences   total value   costeffective approaches   conventional products   central resource   new findings   outsourced value   legal devices   country smes   coffee producers   own chocolate   online platforms   european market   small firms   wide innovation   follow paths   minority stake   work conditions   parisian subways   different communities   retail profitability   primary sectors   own arrangements
Actions:   carry concept   sign contracts   improve competitiveness   drive growth   afford access   license stores   retain 51   implement tool   drive development   raise quality   develop product   force retailers   diversify production   carry value   cancel thing   retain share   use power   practise principles   share traditions   promote access   support growth   position itself   establish thing   connect producers   absorb technologies   current update   enforce rights   harness intelligence   choose farmers   help weavers   optimize operations   expose smes   deliver liquor   increase retention   askedquestions edmund   ensure access   open paths   reduce need   protect property   improve stability   provide producers   add technologies   take inspiration   provide materials   understand origin   make cases   build strategies   represent majority   export solids   position themselves   market brand   eliminate connection   provide information   increase value   produce balls   assist countries   tackle challenge   diversify reviews   understand market   enable contracts   create value   remind parties   acquire stake   produce juice   generate income   garner attention   pack testing   do knowledge   create networks   license use   use this   record index   teach techniques16   support firms   earn building   preserve biodiversity   propose framework   innovate formulation   seek independence   aim trade   establish channels   provide range   use instruments   pack firm   target storytelling   provide example   outsourced production   keep costs   find suppliers   expand business   recognize potential   suggest paths   create presence   create possibilities   allow brands   see future   explore routes   summarize findings   associate brand   help her   abuse maasai   trademark sidamo   illustrate approaches   manage business   sell degree   move recommendations   transform commodities   launch brand   assist producers   develop clientele   earn less   wwwintracenorgnewscompetinginaworldofvaluechains products   represent views   negotiate cooperative   ensure transparency   cancel trademarks   achieve growth   hold workshops   innovate example   add value   lack access   supply point   promote products   support smes   showcase some   create skills   increase opportunities   receive orders   approve product   handle fulfilment   follow products   tell stories   justify prices   sell cases   pursue possibilities   design routes   build awareness   charge interview   contact brindle   achieve potential   wear banners   outsource opportunities   adopt addition   offer opportunity   provide training   affect revenue   set programmes   produce range   distribute members   offer software   sell products   introduce markets   connote control   strengthen reputation   create industry   use licensing   adapt policy   supply users   undifferentiated dependence   create opportunity   organize producers   promote specialization   access base   open access   build capabilities   open channels   outsource functions   outsource processes   pioneer coffee   offer firms   share sets   issue enterprises   escape trap   realize addition   take segments   use internet   share resources   build sector   create series   include caf   supply coffee   add capabilities   compete news   develop capacities   ask questions   handle logistics   provide education   transform marketing   master basics   advise producers   balance portfolio   show paper   own 44   democratize access   enable producer   develop letsequoia   sign groups   access markets   provide route   see potential   outsource parts   invest technologies   build presence   use strategy   secure value   require capabilities   reserve part   develop technologies   give insight   apply pressure   receive share   cost ratio   adopt farmers   create differentiation   drive opening   build capability   source balls   pursue value   do it   cover products   brand storefronts   protect marketing   provide intelligence   set targets   launch solerebelscom   accelerate approach   visit villages   identify partners   create network   label products   change tastes   subscribe customers   promote framework   favour investments   upgrade quality   provide sellers   reach buyers   manufacture practice   introduce s   earn income   attract niche   use stories   establish chain   undertake tasks   increase margins   label project   use platforms   infer recommendations   develop countries2   distinguish preferences   drive value   preserve studies   shape forum   convey use   take place   promote skills   create base   refine cocoa   corporatewalmartcomresponsiblesourcing empowerment   unctad state   analyze impact   manage use   create product   drink tour   demand paper   use posts   establish processes   generate weaver   differentiate themselves   negotiate royalties   teach cupping   develop platform   engage business   provide inputs   sell boxes   offer products   launch conclusion   retain 815   identify clusters   enable platform   consult group   find audience   provide them   describe itself   market which   sell goods   lift countries   buy product   use gocoop   build commitment   bring firms   employ women   evolve strategy   increase sourcing   package it   upgrade production   distribute products   produce knitwear   enter markets   determine success   improve state   ship products   train weavers   meet s   train them   enhancediforgenimpactstorywoolcreativesnepalmakingallrightconnectionskey interview   ensure compensation   challenge position   maintain dialogue   create identities   revolutionise sector   regain control   strengthen brand   create values   reduce dependency   sell coffee   develop capability   build following   recover ip   secure winners   register cooperative   develop ability   encourage invest   build alliances   underpin routes   machinestitch ball   buy products   evaluate potential   farm industries   provide links   ensure cases   brand mangoes   create foundation   produce piece   take measures   make contribution   incorporate references   outsource tasks   recover which   judge them   raise awareness   increase share   maintain strengthening   take advantage   generate findings   meet specifications   give intelligence   use pacari   generate following   produce handicrafts   target consumers   open location   brand stores   encourage investment   build recognition   reduce poverty   differentiate products   make investments   organize internships   carry costs   pursue path   serve customers   constitute backbone   support success   position product   provide way   determine value   seek routes   launch thing   complete transformation   improve offering   develop importers   create transparency   undertake that   investigate potential   introduce producers   cut intermediaries44   use networks   develop producers   bypass role   familiarize them   feature designers   diversify economies   approach it   recognize appeal   offer orders   make backbone   enter ghana   create saris   utilize benefit   produce flavour   promote practices   understand value   negotiate prices   manage services   drive enquiries   manufacture product   grow business   transform exporting   retain value   procure inputs   promote product   current us   produce what   demand skills   taste box   abandon sale   buy coffee   ensure ngos   review positioning   pursue paths   price artisans   serve manufacturers   justify coffee   increase inventory   ensure practices45   provide access   categorize paths   provide pairs   extend awareness   promote diversification   develop line   use reputation   distribute coffee   receive beans   access platforms   create structures   create concept   meet standards34   define brand   license checks   establish link   build reputation   develop relationships   build brand   find ways   lift value   shift position   build cooperative   keep 100   achieve aim   send coffee   represent degree   generate value   offer experiences   apply solutions   launch themselves   promote producers   pay more   handle processes   develop technology   create jobs   empower populations   manufacture products   improve chain   develop channels   correct failures   take coffee   use trade   launch range   drink facility   develop strategy   expand producers   enable smes   use marketplace   bring producers   support access   create products   create conditions   assemble components   contribute 50   sell chocolate   own share   produce items   supply industry   understand markets   show potential   see model   capture some   buy wholesale   target solerebels   increase base   communicate information   learn more   enable firm   drive traffic   evolve transition   perform step   process payments   implement policies   generate few   relieve firms   represent brands   produce product   grow programme   diversify economy   form part   offer enterprises   outsource packaging   dictate prices   enable strategies   establish contracts   own brand   innovate solutions   use logo   differentiate position   serve segments   exercise power   access analytics
This section lists the details about pathway-specific attributes.