Insight Report Future of Consumption in Fast-Growth Consumer Markets: ASEAN A report by the World Economic Forum s Platform on Shaping the Future of Consumption Prepared in collaboration with Bain & Company June 2020 Contents 4 Preface 5 Executive summary 7 Introduction 7 The ASEAN macro-context 7 Four mega-forces will drive the future of consumption in ASEAN 11 Eight consumption themes to 2030, some accelerated due to COVID-19 12 Consumer spending will double, driven by ASEAN s middle-class boo
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